Blue Diamond is a thick, rich shampoo that cleans, brightens and highlights white coats and dark coats without the use of harmful chemical optical brighteners. Blue Diamond base contains special Hydrolyzed Wheat Proteins in a unique hydrating complex that combines moisture-balancing and film-forming properties. These ingredients work synergistically to provide maximum manageability to the animal's coat. Chamomile extract is essential to the formula as a natural moisturizing agent. Cardinal Blue Diamond Shampoo also contains Panthenol (Pro-vitamin B-5), which promotes retention of moisture, improves manageability, adds body and conditions a damaged coat. Panthenol also contributes to a fuller and more luxurious shine.